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In the exponentially growing Indian telecom sector, Value Added Services (VAS) contributes over 7 of the total revenue for operators. SMS is the highest contributor to VAS in India. Easy to use, instantaneous and reliable, SMS is widely used by individuals all across the country to communicate. Hence, it comes as no surprise that enterprises have also started incorporating SMS gateway based services to suit varied communication needs.

Enterprises have realized that improving efficiency within the organization requires improving efficiency in their communication systems. Mobile messaging services are enabling enterprises to send emergency alerts and notifications to support various aspects of their business. Be it customer service, marketing, IT or SCM, these solutions have found invaluable applications in the various departments of an enterprise. Organizations are continuously experimenting with how these SMS gateway based services can help improve workflows within their enterprise and also enhance customer experience. The most common use of mobile messaging services is believed to be for promotions.

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